The main challenge of headshots is to capture the true personality of the subject. Although headshots are limited to the upper body, the posture and pose of subjects have a great impact on the photo. In general, an upright posture is best. When the neck and head are down, the shot is less attractive.
One strategy in photographing a person is to hold the camera at eye level and ask the subject to “stretch up and in.” This position adds a little length to the neck and tightens the skin.
Another strategy for headshots is making the subject feel comfortable and at home. Instead of asking subjects to put on a forced smile, try leading them to various natural expressions through conversation. Often, a person’s inner character will be revealed naturally in conversation, with the camera capturing it.